Just as you research a potential candidate, job seekers thoroughly look into their potential employers. Here are four ways leveraging social media for HR can help you level up your recruitment performance. It’s a win-win.īy sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. While the social team is adept at creating content and building meaningful relationships on social, recruitment partners are uniquely equipped to understand the needs of prospective candidates. Yet, each team brings unique skill sets and expertise to the table. Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals.įor example, both strive to boost brand awareness and drive site traffic. Social media management platforms like Sprout Social take it a step further by enabling practitioners to: analyze their competitors, create recruitment campaigns, post about open positions, gather audience insights and access reputation management tools from one centralized location. This data underscores the importance of using social in your recruitment efforts.īy tapping into social media, talent acquisition professionals are able to solve their most common challenges, including: How HR, social media and recruitment go hand-in-handĪccording to CareerArc, 86% of job applicants search for new jobs on social media. In this article, we explain ways to use social to build and refine highly effective recruitment strategies-whether you’re trying to fill entry-level positions or C-suite roles. In fact, according to The Sprout Social Index™ 2022, roughly one-third of HR teams already partner with their social team on the organization’s social strategy. Now, it’s the new norm.Īs a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring.

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